Course Details
Flexible schedule
Teletraining
30
A secondary education certificate (ESO) or passing an entry test is required
What you will learn
- Analyse data from websites and social media to optimise digital marketing strategies.
- Set up and interpret tools such as Google Analytics and Google Tag Manager.
- Design analysis plans and define key metrics for the success of campaigns and e-commerce.
- Improve user experience and conversion rates through data-driven decision-making..
Course Objectives
This course trains you to analyse digital data from websites and social media and apply it to improve decision-making in digital marketing. You will learn how to interpret metrics, optimise user experience and develop analysis plans adapted to different digital channels.
Content Plan
Digital skills
Assessment and development of the professional’s digital skills, with personalised content based on the Smart Digital Model.
Web analytics
Understanding the history and evolution of analytics, defining indicators, creating Google Analytics and Google Tag Manager accounts, and developing analysis plans for e-commerce.
Social media analytics
Definition and monitoring of key metrics to measure campaign performance and optimise social media presence.
User experience and conversion
Creation of attractive websites, conversion optimisation and development of metrics that indicate campaign success.
Management and communication skills
Encouraging the use of digital tools, critical thinking, persuasive communication and efficient time management in marketing projects.
Module 1: Digital Analytics and Marketing
You will learn to interpret data from websites and social media to optimise decisions in the digital marketing department. This includes creating analysis plans, defining indicators, tracking conversions and user experience using tools such as Google Analytics and Tag Manager. The module also develops digital skills, critical thinking and management skills to improve campaign effectiveness.
Testimonials from our students
I had the opportunity to learn at this institute, and I can confidently say I appreciated everything: the respectful treatment from the teachers, the excellent organization by the management, and the very high standard of education.
Excellent teachers, tutors who understand you work and want to study… They adapt and listen. 100% recommended!!! Laura is great and excellent at her job!!!
An organization full of people who truly want to help and support you. They’ve supported me from the business plan phase right up to now, a year after my cafe (Asante Café) opened, and their support continues. Thank you everyone ❤️
Degree
Upon completion of the training, participants will receive an official certificate issued by the Consortium for Continuing Education of Catalonia, certifying the specific skills acquired during the course.
