Course Details
Tuesdays and Thursdays from 6:00 p.m. to 9:00 p.m.
Virtual Classroom / Online
30
A high school diploma (Baccalaureate) is required, or passing a level assessment test.
What you will learn
- Apply inbound and outbound marketing strategies to generate leads and business opportunities.
- Analyze markets, customers, and sales funnels to optimize campaigns.
- Design and develop digital content and tools to attract and capture customers.
- Improve communication and negotiation skills with customers in digital environments
Course Objectives
This course prepares you to apply inbound and outbound marketing strategies, generating high-quality leads for the sales team and developing digital and prospecting tactics to attract and retain customers. You will learn how to analyze the market, design effective campaigns, and optimize customer communication in digital environments.
Content Plan
Inbound Marketing
You will learn how to attract customers to the company through digital strategies, website positioning analysis, content marketing, and email marketing, while respecting legal aspects such as the GDPR.
Outbound Marketing
You will learn how to prospect and qualify customers, develop effective sales conversations, and generate leads for closing sales, optimizing the sales funnel.
Digital and personal skills
You will improve digital, communication, and critical thinking skills to analyze and implement effective marketing plans.
Module 1: Inbound & Outbound Marketing
You will learn to design and apply digital marketing strategies to attract customers (inbound) and actively prospect new contacts (outbound), integrating digital tools, results analysis, and legal best practices such as the GDPR, while improving communication and commercial decision-making..
Testimonials from our students
I had the opportunity to learn at this institute, and I can confidently say I appreciated everything: the respectful treatment from the teachers, the excellent organization by the management, and the very high standard of education.
Excellent teachers, tutors who understand you work and want to study… They adapt and listen. 100% recommended!!! Laura is great and excellent at her job!!!
An organization full of people who truly want to help and support you. They’ve supported me from the business plan phase right up to now, a year after my cafe (Asante Café) opened, and their support continues. Thank you everyone ❤️
Degree
Upon completion of the training, participants will obtain an official certificate issued by the Consortium for Continuing Training of Catalonia, accrediting the specific skills acquired during the course.
