Course Details
Wednesday from 6:00 pm to 9:00 pm
Virtual Classroom / Online
12
What you will learn
- Understand and master LinkedIn features to optimise your profile and increase professional visibility.
- Plan and publish strategic content according to professional or business objectives.
- Apply networking and effective communication techniques to build and maintain a professional network.
- Analyse results and adjust the strategy to maximise impact on the platform.
Course Objectives
This course prepares you to use LinkedIn as a strategic tool for professional and business development, improving your profile positioning, interactions and publications, and making the most of the platform’s features to grow in an organic and well-planned way.
Content Plan
LinkedIn features and usage
Discover how the social network works, how the algorithm operates and practical applications to grow followers organically.
Content and strategy
Learn how to plan and create posts, polls, events and job offers, using photos, videos and hashtags effectively.
Marketing and networking
Master the use of messages, giveaways, advertising and networking, using analytics tools to measure results and optimise your professional strategy.
Personal and social skills
Develop responsibility, creativity and strategic thinking in managing your online presence, creating engagement habits and a strong professional contact network.
Testimonials from our students
I had the opportunity to learn at this institute, and I can confidently say I appreciated everything: the respectful treatment from the teachers, the excellent organization by the management, and the very high standard of education.
Excellent teachers, tutors who understand you work and want to study… They adapt and listen. 100% recommended!!! Laura is great and excellent at her job!!!
An organization full of people who truly want to help and support you. They’ve supported me from the business plan phase right up to now, a year after my cafe (Asante Café) opened, and their support continues. Thank you everyone ❤️
Degree
Upon completion of the training, an official certificate issued by the Consortium for Continuing Training of Catalonia is awarded, certifying the specific competences acquired during the course.
