Course Details
Flexible schedule
Online Training
30
What you will learn
- This course provides the foundations to build and manage a strong brand, both personal and corporate. You will learn to identify its key elements, define its positioning and apply strategic tools to connect with the right audience. The course will help you understand the market, stand out from the competition and design actions that strengthen your professional or business presence.
Course Objectives
Identify what makes your personal or corporate brand unique and how to position it in the market.
Analyse the target audience and apply strategic tools to communicate with impact.
Design actions and content aligned with the brand’s values, objectives and identity.
Use practical methodologies and tools to create, strengthen and manage your brand professionally.
Content Plan
Module 1: Personal and business branding
You will understand what branding is and how to build a purpose-driven brand, learning about trends, success stories and tools to identify strengths, opportunities and professional goals. This module helps you develop a strategic mindset and detect the unique value of your project or profile.
Module 2: Corporate branding
You will learn how to define and analyse a company’s brand, identify its audience and apply marketing strategies that strengthen its positioning. It includes practical tools to differentiate yourself, analyse competitors and create effective actions in digital environments.
Module 3: Personal branding
You will work with tools such as the personal SWOT analysis or the DISC test to define your value proposition and build a strong brand aligned with your professional goals. This module guides you in designing your brand plan to better position yourself in the labour market.
Testimonials from our students
I had the opportunity to learn at this institute, and I can confidently say I appreciated everything: the respectful treatment from the teachers, the excellent organization by the management, and the very high standard of education.
Excellent teachers, tutors who understand you work and want to study… They adapt and listen. 100% recommended!!! Laura is great and excellent at her job!!!
An organization full of people who truly want to help and support you. They’ve supported me from the business plan phase right up to now, a year after my cafe (Asante Café) opened, and their support continues. Thank you everyone ❤️
Degree
Upon completion of the training, participants will receive an official certificate issued by the Consortium for Continuing Education of Catalonia, detailing the skills acquired during the course.
