Course Information
Monday and Wednesday from 6pm to 9pm
Virtual Classroom / Online
30
Certificat oficial
What you will learn
- Identify what makes your personal or corporate brand unique and how to position it in the market.
- Analyze your target audience and apply strategic tools to communicate with impact.
- Design actions and content aligned with the brand’s values, objectives, and identity.
- Use practical methodologies and tools to create, strengthen, and manage your brand professionally.
Course Objectives
This course provides you with the foundations to build and manage a strong brand, both personal and corporate. You will learn to identify its key elements, define its positioning, and apply strategic tools to connect with the right audience. The course enables you to understand the market, differentiate yourself, and design actions that strengthen your professional or business presence.
Content Plan
Module 1 : Personal and Corporate Branding
You will understand what branding is and how to build a purpose-driven brand, learning about trends, success stories, and tools to identify strengths, opportunities, and professional objectives. This module helps you develop a strategic perspective and detect the unique value of your project or profile.
Module 2 : Corporate Branding
You will learn to define and analyze a company’s brand, identify its audience, and apply marketing strategies that reinforce its positioning. It includes practical tools to differentiate, analyze the competition, and create effective actions in digital environments.
Module 3 : Personal Branding
You will work with tools such as the personal SWOT analysis or the DISC test to define your value proposition and build a strong brand aligned with your professional goals. The module guides you in designing your brand plan to better position yourself in the job market.
Our students’ opinions
I had the opportunity to learn at this institute, and I can confidently say I appreciated everything: the respectful treatment from the teachers, the excellent organization by the management, and the very high standard of education.
Excellent teachers, tutors who understand you work and want to study… They adapt and listen. 100% recommended!!! Laura is great and excellent at her job!!!
An organization full of people who truly want to help and support you. They’ve supported me from the business plan phase right up to now, a year after my cafe (Asante Café) opened, and their support continues. Thank you everyone ❤️
Qualification
At the end of the training, you will receive an official certificate issued by the Consorci per la Formació Contínua de Catalunya, detailing the competencies acquired during the course.
