Course Details
Monday to Friday, 9:00h –14:00h
Online
890
Baccalaureate or pass an entry assessment test.
What you will learn
- Communicate in English at an independent user level in commercial activities.
- Obtain and prepare information for market information systems.
- Assist in defining and monitoring marketing policies and the marketing plan.
- Manage the launch and market implementation of products and services.
- Organize and manage marketing and communication events, following established protocols and criteria.
- Assist in organizing and monitoring the established media plan and media channels.
- Produce and disseminate simple, self-editable promotional and informational materials across different media.
Course Objectives
This course prepares you to support a company’s marketing and communication activities, from market analysis to the promotion of products and services. It will train you to design marketing plans, manage events and advertising campaigns, create self-editable communication materials, and communicate in English in commercial contexts.
Content Plan
Module 1. Market information systems
You will learn how to obtain, analyze, and organize relevant market information to support strategic business decisions. You will understand the economic, legal, and technological environment and how to use data to identify business opportunities.
Module 2. Marketing policies
You will learn to design and implement a comprehensive marketing plan by analyzing the market, competition, and business opportunities. You will study product, pricing, distribution, and communication policies and how to coordinate them to achieve effective commercial results aligned with company objectives.
Module 3. Launch and implementation of products and services
You will learn to plan and manage the launch of a product or service, from marketing strategy to promotion and commercial follow-up. You will explore techniques to optimize point-of-sale performance, enhance the commercial space, and measure the impact of promotional actions.
Module 4. Marketing and communication event management
You will learn to plan, organize, and coordinate marketing and communication events, select suppliers, manage resources, and apply appropriate protocols to ensure success and maintain the organization’s professional image.
Module 5. Organization and monitoring of the media plan
You will learn to design, implement, and evaluate media plans for advertising campaigns, select the most appropriate channels, manage contracting, and monitor results and impact.
Module 6. Creation of self-editable marketing and communication materials
You will learn to design and produce advertising and informational materials consistent with corporate identity, using desktop publishing tools and graphic resources. This module also prepares you to manage website and social media content, maintaining visually attractive communication aligned with the company’s marketing strategy.
Module 7. Professional English for commercial activities
You will learn to communicate in English in common commercial situations, both orally and in writing. You will work on customer service, product presentations, and the drafting of basic commercial documents, using language appropriate to professional contexts.
Work placement module
80 hours of on-the-job training
Career opportunities
- Advertising and public relations technician
- Intermediate or senior advertising and public relations technician
- Trade fair and event organization technician
- Marketing and communication event organizer
- Assistant product manager
- Marketing technician
- Media assistant in advertising companies
- Broadcast or scheduling controller in media organizations
Testimonials from our students
I had the opportunity to learn at this institute, and I can confidently say I appreciated everything: the respectful treatment from the teachers, the excellent organization by the management, and the very high standard of education.
Excellent teachers, tutors who understand you work and want to study… They adapt and listen. 100% recommended!!! Laura is great and excellent at her job!!!
An organization full of people who truly want to help and support you. They’ve supported me from the business plan phase right up to now, a year after my cafe (Asante Café) opened, and their support continues. Thank you everyone ❤️
Degree
Upon completion of the training, participants receive an official certificate issued by the SOC and the Ministry of Employment and Social Security, accrediting the specific competencies acquired during the course.
