Course Details
Flexible
Online training
45
What you will learn
- To design and implement SEO and SEM strategies to optimize search engine presence.
- To analyze web data and interpret key performance indicators using analytics tools.
- To create and optimize content and Landing Pages aimed at conversion.
- To manage digital campaigns and improve a company’s online visibility and popularity.
Course Objectives
This course prepares you to design and manage search engine marketing strategies, applying SEO, SEM and web analytics techniques to optimize a company’s digital presence and achieve measurable results.
Content Plan
SEO and organic positioning
You will learn to optimize page content and structures so that search engines index them correctly, improving your website’s visibility and relevance.
SEM and PPC campaigns
You will manage ads on platforms like Google Ads, defining keywords, budgets and strategies to achieve the maximum return from campaigns.
Web analytics and optimization
You will know how to measure traffic, identify sources and conversions, and adjust your digital strategy using tools such as Google Analytics for effective decision-making.
Testimonials from our students
I had the opportunity to learn at this institute, and I can confidently say I appreciated everything: the respectful treatment from the teachers, the excellent organization by the management, and the very high standard of education.
Excellent teachers, tutors who understand you work and want to study… They adapt and listen. 100% recommended!!! Laura is great and excellent at her job!!!
An organization full of people who truly want to help and support you. They’ve supported me from the business plan phase right up to now, a year after my cafe (Asante Café) opened, and their support continues. Thank you everyone ❤️
Degree
Upon completion of the training, an official certificate issued by the Consortium for Continuing Training of Catalonia is awarded, certifying the specific competences acquired during the course.
