Course Details
Free schedule
Online / Teletraining
50
Official Certificate
What you will learn
- Manage and energize the presence of a company or project on the main social media platforms.
- Design and implement effective digital marketing strategies.
- Create engaging multimedia content using ICT tools and basic design principles.
- Use Community Manager tools to optimize posts, analyze results, and improve online visibility.
Course Objectives
This course trains you to manage and enhance the digital presence of a company or project on social media, design and implement digital marketing strategies, create attractive content using ICT tools, and optimize online communication. You will learn to use the main Community Manager tools to improve the effectiveness of your posts and the visibility of your project.
Content Plan
Module 1: Social Media and Core Principles
Discover the most widely used social networks and their objectives, learn about the role of the Community Manager, their responsibilities, and the skills needed to effectively manage digital presence.
Module 2: Development of the Marketing Plan and Digital Strategy
Learn how to design a basic digital marketing plan by selecting strategies and defining actions that ensure the success of your project in the online environment.
Module 3: Knowledge of ICT Tools
Develop skills to create simple and complex digital content (images, animations, videos, stories) using ICT tools, with attention to design, messaging, and target audience.
Testimonials from our students
I had the opportunity to learn at this institute, and I can confidently say I appreciated everything: the respectful treatment from the teachers, the excellent organization by the management, and the very high standard of education.
Excellent teachers, tutors who understand you work and want to study… They adapt and listen. 100% recommended!!! Laura is great and excellent at her job!!!
An organization full of people who truly want to help and support you. They’ve supported me from the business plan phase right up to now, a year after my cafe (Asante Café) opened, and their support continues. Thank you everyone ❤️
Degree
Upon completion of the course, participants receive an official certificate issued by the Consortium for Continuing Education of Catalonia, certifying the specific competencies acquired during the training.
