1. Who is Jordi Reche and how did you start in the world of non-verbal language?
I am Jordi Reche, a specialist in non-verbal language and non-conscious communication. More than three million people follow my content on social media, where I share daily insights about this discipline. Additionally, I regularly collaborate with media outlets such as Televisió Espanyola, TV3, Catalunya Ràdio, Telemadrid, and La Vanguardia. I am also the author of the book “Convence sin abrir la boca” and a TED speaker.
I started in this world through coaching and Neuro-Linguistic Programming (NLP), where body language already plays an important role. It fascinated me from the beginning; I continued training and, over time, it has become my modus vivendi. And I can say I couldn’t be happier.
2. Why is body language so important for an entrepreneur? How can it influence the success of a project?
Because it is an extremely powerful tool that complements verbal language. Many people only worry about what they will say, what words they will use, or how they will deliver their message. But they often forget that non-verbal language has, in many cases, an even greater impact than words.
If you learn to use it consciously, you can convey more trust, project confidence and, above all, understand the other person better. You can “read” your interlocutor, identify their real needs, and connect with them better.
Imagine this in an entrepreneurial context: looking for clients, in key meetings, or presenting yourself to investors. It’s like having a superpower, and used well, it can help you make a big difference.
3. What are the most common mistakes in non-verbal communication during a presentation or meeting?
The biggest one is, quite simply, ignoring it. Forgetting it, overlooking it, or letting the body reveal everything you are trying to hide inside. For example, many people use closed postures, take refuge behind a lectern, or hide their hands under the table.
Other times, the body appears rigid or denotes nervousness with small repetitive gestures: playing with a ring, constantly adjusting clothes, touching the face…
All these details can be corrected if we take them into account. And they can totally change the perception we generate.
4. How can we improve our non-verbal communication to generate more trust and confidence?
The first step is to observe yourself. How do you move when you speak in public? When you are in a meeting or during an interview? Look at the fluidity of your gestures, your posture, and whether you appear closed or open.
Fluid and natural movements convey confidence. And that is key.
But the most important thing of all is that your body language is congruent with what you say. You cannot claim to believe in your project if your body communicates doubt. When there is incongruity, the other person detects it—and your credibility drops.
5. Can you share a practical exercise with us to become aware of our body language?
Yes. The best exercise is very simple: record yourself.
Place your phone on the floor or on a stand and record your whole body while simulating a presentation, an interview, or a meeting. Then, watch yourself. Observe how you gesture, how you breathe, and what your body conveys.
You might see things you don’t like, but that’s okay! You’ve been communicating like this your whole life. And precisely for that reason, seeing yourself from the outside is the best way to start changing.
Afterwards, obviously, you can train, learn techniques, and improve. But the first step is to look at yourself with open eyes and honesty.
6. Our motto is “I am what I want to be”. And you, are you?
I would say yes, but it hasn’t been easy. I’ve needed years and had to go through many stages, some that depended on me and others that didn’t. Some have been direct, others indirect, but they have all brought me here.
And today, for the first time in a long time, I can say that, at least in the professional sphere, yes: I am what I want to be.
