Course Information
Free
Teletraining
30
Must have a high school diploma
Official Certificate
What you will learn
- Apply inbound and outbound marketing strategies to generate leads and business opportunities.
- Analyze markets, customers, and sales funnels to optimize campaigns.
- Design and develop digital content and tools to attract and acquire customers.
- Improve communication and negotiation skills with customers in digital environments.
Course objectives
This course prepares you to apply inbound and outbound marketing strategies, generating high-quality leads for the sales team and developing digital and prospecting tactics to attract and retain customers. You will learn to analyze the market, design effective campaigns, and optimize customer communication in digital environments.
Content Outline
Inbound Marketing: You will learn how to attract customers to the company through digital strategies, web positioning analysis, content marketing, and email marketing, while complying with legal requirements such as the GDPR.
Outbound Marketing: You will learn how to prospect and qualify customers, develop effective conversations, and generate leads for closing sales, optimizing the sales funnel.
Digital and personal skills: You will improve digital, communication, and critical thinking skills to analyze and implement effective marketing plans.
Module 1: Inbound & Outbound Marketing
You will learn to design and apply digital marketing strategies to attract customers (inbound) and actively prospect new contacts (outbound), integrating digital tools, results analysis, and legal best practices such as GDPR compliance, improving communication and commercial decision-making.
Our students’ opinions
I had the opportunity to learn at this institute, and I can confidently say I appreciated everything: the respectful treatment from the teachers, the excellent organization by the management, and the very high standard of education.
Excellent teachers, tutors who understand you work and want to study… They adapt and listen. 100% recommended!!! Laura is great and excellent at her job!!!
An organization full of people who truly want to help and support you. They’ve supported me from the business plan phase right up to now, a year after my cafe (Asante Café) opened, and their support continues. Thank you everyone ❤️
Qualification
Upon completion of the training, participants will receive an official certificate issued by the Consorci per la Formació Contínua de Catalunya, certifying the specific competencies acquired during the course.
