Course Details
Flexible schedule
Teletraining
50
You must have completed high school or pass a level test.
Official Certificate
What you will learn
- Manage and energise the presence of a company or project on the main social media platforms.
- Design and implement effective digital marketing strategies.
- Create engaging multimedia content using ICT tools and basic design principles.
- Use Community Manager tools to optimise posts, analyse results and improve online visibility.
Course Objectives
This course trains you to manage and enhance the digital presence of a company or project on social media, design and implement digital marketing strategies, create engaging content using ICT tools and optimise online communication. You will learn to use the main Community Manager tools to improve the effectiveness of your posts and the visibility of your project.
Content Plan
Module 1. Social networks and fundamentals
You will explore the most widely used social networks and their objectives, understand the role of the Community Manager, their tasks and the skills required to manage digital presence effectively.
Module 2. Digital marketing plan and strategy development
You will learn how to design a basic digital marketing plan, selecting strategies and defining actions to ensure project success in the online environment.
Module 3. ICT tools for content creation
You will develop skills to create simple and complex digital content (images, animations, videos, stories) using ICT tools, focusing on design, messaging and target audience.
Module 4. Community Manager tools
You will become familiar with the main tools that support Community Manager tasks, from post scheduling to KPI monitoring and SEO optimisation.
Testimonials from our students
I had the opportunity to learn at this institute, and I can confidently say I appreciated everything: the respectful treatment from the teachers, the excellent organization by the management, and the very high standard of education.
Excellent teachers, tutors who understand you work and want to study… They adapt and listen. 100% recommended!!! Laura is great and excellent at her job!!!
An organization full of people who truly want to help and support you. They’ve supported me from the business plan phase right up to now, a year after my cafe (Asante Café) opened, and their support continues. Thank you everyone ❤️
Degree
Upon completion, participants receive an official certificate issued by the Consortium for Continuing Education of Catalonia, accrediting the specific competencies acquired during the training.
